SEO, AEO and GEO from the structure up
URLs, titles, structured data (Schema.org) and direct answers are planned together with the page architecture. That way the site is read by Google and cited by AI assistants without rework later.
Websites and landing pages: how we build them
We build institutional websites and landing pages that load fast, can be found on Google and AI answer engines, and are easy for your team to update. In Sprint Zero we define content, structure and a prototype in 15 days; the site goes live in 2-week sprints, and in Orbit we keep measuring performance and evolving it.
Particularities
Core Web Vitals as a requirement
Loading, visual stability and responsiveness are measured every sprint, not only at launch. Images, fonts and third-party scripts come in with a defined performance budget.
Content you own
Copy, images and structure live in a CMS your team edits without needing a developer. The CMS is chosen based on who publishes, how often and in how many languages.
LGPD, cookies and analytics
The consent banner, analytics tags and contact forms follow LGPD (Brazil's data protection law) from the start. Conversion events are defined before the code, so the site measures from day one.
Landing pages for campaigns
We build reusable blocks so new landing pages are assembled from the design system, with the same performance and the same tracking as the main site.
Discovery and development phases
- 01 · 15 days
Sprint Zero
Define what the site needs to say, to whom and how it will be found, with a prototype validated by your team.
Activities
- Immersion in positioning, audiences and conversion goals
- Keyword research and the questions your audience asks
- Page architecture, URL map and content plan
- CMS selection and definition of tracking events
- Clickable prototype of the key pages validated with your team
Deliverables- Vision Document with page architecture and SEO plan
- Validated clickable prototype
- Launch roadmap with scope and estimates
- 02 · 4 to 8 weeks
Site live
Put the site in production: fast, indexable and with content your team can edit.
Activities
- 2-week sprints with a Sprint Review every 15 days
- Design system and reusable page components
- CMS integration and migration of existing content
- Structured data, sitemap, redirects and metadata
- Cookie consent, analytics and contact forms
- Performance, accessibility and responsiveness tests every sprint
Deliverables- Site in production on your domain
- Configured CMS and training for your content team
- Analytics dashboard with conversion events
- Documented source code handed over to the client
- 03 · Ongoing
Orbit
Keep the site fast and findable and evolve pages and campaigns based on data.
Activities
- Monitoring of uptime, errors and Core Web Vitals
- Tracking of indexing, search and AI citations
- New pages and landing pages built from the design system
- Security and dependency updates within the agreed SLAs
Deliverables- Periodic performance and search report
- Living evolution roadmap
- SLA-backed support from the same crew
Allocated crew
| Role | Sprint Zero | Site live | Orbit |
|---|---|---|---|
| Project managerFocus: Runs rituals, timelines and Sprint Reviews, and is your single point of contact. | Leads | Part-time | On call |
| Content and SEO strategistFocus: Defines page architecture, keywords, direct answers and structured data. | Full-time | Part-time | Part-time |
| UX/UI designerFocus: Designs the prototype, the design system and the landing page blocks. | Full-time | Part-time | On call |
| Front-end developerFocus: Builds the pages, the CMS integration and the Core Web Vitals targets. | Part-time | Leads | Part-time |
| QA engineerFocus: Tests performance, accessibility, forms and tracking every sprint. | Not allocated | Part-time | On call |
| DevOps engineerFocus: Handles hosting, CDN, domain, continuous deployment and monitoring. | On call | Part-time | Part-time |
Technologies
Next.jsReact and TypeScriptHeadless CMSSchema.org (structured data)Google Tag Manager and GA4Consent management (LGPD)CDN hosting
Frequently asked questions
Will we be able to update the site without depending on you?
Yes. Content lives in a CMS chosen in Sprint Zero with your publishers in mind, and your team is trained before launch.
Is the site optimized for Google and AI search from the start?
Yes. Keywords, URL structure, structured data and direct answers are part of the Sprint Zero plan and are built together with the pages.
Do you migrate content from our current site?
Yes. We map the existing pages, move what is worth keeping into the new CMS and set up redirects so you don't lose what is already indexed.
Does my company own the source code?
Yes. At the end of the project the source code belongs to the client, and we sign a non-disclosure agreement (NDA) whenever you ask.
Related service
Web apps
Internal tools and web products your team uses every day.
Ready to get your mission off the ground?
Tell us what you need to build. We reply within 48 business hours.